How Hum Works
Hum enables internet service providers to increase take rates, reduce acquisition costs, and differentiate their offering in multi-dwelling units.
1. Connect to PMS
The internet provider (ISP) agrees on a data sharing arrangement with the property manager and connects to their Property Management Software (PMS) via Hum (usually using a simple API key).
2. Build Pipeline
The ISP uses guidelines to create targeted customer Pipelines in the Hum platform. An example might be “customers who signed a lease but haven’t moved in yet.” The curated list of relevant prospects is then fed into a marketing automation platform to begin marketing using the ISPs preferred language, graphics, pricing and promotions.
3. Capture Subscriptions
Using unique links, Hum directs the prospects to a checkout page with the ISPs branding to select a plan or speed tier.
4. Confirm and Close
Hum provides this “order” back to the ISP as a hot lead to be closed directly by the ISPs sales team.
As an optional 5th step, Hum can process the full order via integration with the ISP’s OSS / BSS software.
FAQs
These are the most commonly asked questions about working with Hum. Send us a note if you don’t see your question here!
Please reach out to our team to learn more about Hum pricing.
Hum is a software only service and works with service providers and residential communities throughout the U.S. and Canada. Contact us to learn more about becoming a Hum-enabled service provider.
Yes! Hum can be customized on a global or property level for complete control of the resident experience.
Yes! Hum’s flexible solution supports all types of service for residential properties.
