How Hum Works

Hum enables internet service providers to increase take rates, reduce acquisition costs, and differentiate their offering in multi-dwelling units.

1. Connect to PMS

The internet provider (ISP) agrees on a data sharing arrangement with the property manager and connects to their Property Management Software (PMS) via Hum (usually using a simple API key).

2. Build Pipeline

The ISP uses guidelines to create targeted customer Pipelines in the Hum platform. An example might be “customers who signed a lease but haven’t moved in yet.” The curated list of relevant prospects is then fed into a marketing automation platform to begin marketing using the ISPs preferred language, graphics, pricing and promotions.

3. Capture Subscriptions

Using unique links, Hum directs the prospects to a checkout page with the ISPs branding to select a plan or speed tier.

4. Confirm and Close

Hum provides this “order” back to the ISP as a hot lead to be closed directly by the ISPs sales team.

As an optional 5th step, Hum can process the full order via integration with the ISP’s OSS / BSS software.


These are the most commonly asked questions about working with Hum. Send us a note if you don’t see your question here!

What network hardware do you support?

Hum supports popular Passive Optical Network (PON), ActiveE, and carrier/service provider WiFi platforms. If we don’t support a hardware vendor you are currently utilizing, we are usually able to build the integration quickly.

How much does Hum cost?

Please reach out to our team to learn more about Hum pricing.

Where is Hum available?

Hum is a software only service and works with service providers and residential communities throughout the U.S. and Canada. Contact us to learn more about becoming a Hum-enabled service provider.

Can Hum be branded / white-labeled?

Yes! Hum can be customized on a global or property level for complete control of the branding of the resident and property management portals.

Does Hum support bulk and non-bulk MDU service (resident choice)?

Yes! Hum’s flexible solution supports all types of service for residential properties.

Smarter Subscriber Acquisition

Hum is the world’s first growth engine for multifamily internet providers. Connect with us to find out how we can partner to win by providing a better community internet experience.